Internet marketing

• Choosing social media for promoting brands or services. It depends on the target audience and the project’s goals
• Creating pages and groups in popular social media: facebook.com, instagram.com, twitter.com and Russian social media ok.ru, vkontakte.ru.
• Creating a bright design of the page;
• Describing the portrait of your typical client based on your target audience (2-3 pages with description of psychological and behavioral features; it’s necessary for the social media advertising campaign).
• The list of hashtags.
• Creating textual and graphic content for social media pages (12 publications during the month).
• Launch of a contest or a campaign to attract more subscribers;
• Launch of a target advertising campaign and advertising in popular communities
• Additional services. Installation of the application.

Monthly advertising report

• Analysis of promotion campaign based on five key metrics: fan coverage, overall coverage, audience involvement, the number of people discussing it and negative reactions;
• Evaluation of advertising efficiency for every social media using the formula: “involvement/overall coverage*100”
• Efficiency evaluation of a single publication.
• Advertising budget
• Subscribers quantity

We may make Monthly advertising report with a vast quantity of metrics.

• We work with different kinds of advertising newsletters: e-mail newsletters, SMS newsletters, messengers newsletters.
• We can parse contacts of individuals or download a list of contacts provided by the client.

Forming the report on the newsletters based on two key metrics:

• The number of addressees who have clicked on a target goal
• The number of addressees who have unsubscribed from the newsletter

We can make monthly advertising reports based on a vast quantity of metrics.

Contextual advertising campaign

1. Installation of an advertising campaign for one webpage. (terms of installation – 2 weeks)
2. Management of an advertising campaign for target web pages;

3. Additional services. Forming of the website’s semantic core and editing of the website’s textual content by adding keywords from the semantic core;

4. Controlling the efficiency of the advertising campaign.

5. Forming monthly contextual advertising reports based on the following key metrics:
   • Click-through rate
   • Ad views
   • CRT
   • Average price for a click-through
   • Monthly advertising budget
   • Conversion
   • Conversion price
   • Conversion ratio
   • The number of requests: calls and messages from the website
   • Price of request

SEO-optimization and promotion

1. The website’s SEO audit;
2. The website’s SEO promotion: a number of actions aimed to enhance the website’s position in the web search results;