Brandbook was developed for launching of franchising project Atelie Wine store. The process divided on three stages: 1) creating identity and promotional materials; 2) photo shooting; 3) creating presentation.
As result four stores were launched last year.
The team project consisted of me, 2 designers and photographer.
I was responsible for project conducting, copywriting, creating presentation, identity design.
Anastasia Sherifzyanova was responsible for sсheme design,
Artem Komarov was responsible for interior visualisation.
Photographer— Alexandra Sokolova
There are two out-of-home advertising for announcement new store opening
Tags: 2013, alcohol, B2B, brandbook, Creative idea, FMCG, identity, Interior photography, Photography, presentation, retail
Second boutique opening
