Branding of the Vkusnetsov Grocery Store

Introduction

«Vkusnetsov» is a grocery store brand that aims to establish a strong presence in the retail market by emphasizing quality, freshness, and customer satisfaction. Effective branding is essential for differentiating the store from competitors and building customer loyalty.

Brand Values

• Quality: Offering only the best products sourced from trusted suppliers.
• Freshness: Prioritizing fresh produce, dairy, and baked goods.
• Customer-Centricity: Providing excellent service and a welcoming shopping environment.
• Affordability: Ensuring competitive pricing without compromising quality.
• Sustainability: Promoting eco-friendly practices and local sourcing where possible.

Метки: 2023, brandbook, branding, design concept, logotype, Package design, printing design, Startup

During the development process, an idea was created, a logo was designed, and brand illustrations were developed, which formed the basis of the brand book and corporate style, as well as various communications: from outdoor signage to packaging.