Design of Social Media for the Multifunctional Center of Perm Krai

Introduction

The Multifunctional Center (MFC) of Perm Krai serves as a hub for providing various government and municipal services to residents. To enhance its outreach, engagement, and service delivery, a well-structured social media strategy is essential.

Objectives of the Social Media Strategy

• Increase Public Awareness: Inform residents about available services, updates, and events.
• Enhance Engagement: Foster a two-way communication channel with citizens.
• Improve Service Accessibility: Provide quick access to information and support.
• Build Trust and Transparency: Showcase the MFC’s initiatives and success stories.
• Gather Feedback: Collect citizen input to improve services.

Target Audience

• Residents of Perm Krai across various age groups.
• Business owners seeking administrative support.
• Visitors and tourists requiring information.
• Government officials and partners.

Types of Content

• Informational Posts: Service descriptions, procedural guides.
• News & Updates: Announcements about new services, changes in procedures.
• Success Stories: Testimonials from satisfied citizens.
• Event Announcements: Workshops, public consultations, community events.
• Educational Content: How-to videos, FAQs, infographics.
• Interactive Content: Polls, Q&A sessions, live streams.

Visual and Brand Identity

• Use the official logo and color scheme of the MFC.
• Maintain a professional yet approachable tone.
• Incorporate images and videos to increase engagement.

Метки: 2021, artworks, characters, Government organisations, graphic design, smm design, vector artworks

Creation of brand illustrations and publication layouts for the Perm Krai MFC’s social media channels.
The project consists of four parts: the first is the development of corporate characters, the second is the creation of informational graphics, the third is designing notifications and banners, and the fourth is producing greeting messages.